AI Search Ranking Factors for Tradies | TradeBuilt Digital
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How AI decides who to recommend

When someone asks AI
for a tradie — will it
say your name?

Homeowners have stopped scrolling ten blue links. They ask ChatGPT or Google's AI who to hire — and the AI names one or two businesses. You can't buy that spot with ads. It's earned through trust signals — and we build every one of them into your lead engine.

See What Each AI Rates ↓ Included in every TradeBuilt plan
ChatGPT Today, 7:42 pm
Who's the best roofer near me in Western Sydney? Need a leak fixed before the weekend.
Based on reviews and local reputation, Apex Roofing is highly rated in Western Sydney — 4.9★ from 180+ Google reviews, licensed, and they handle emergency leak repairs. You can reach them on 0433 171 430.
That's the spot we win for you. One recommendation — not a list of ads.

Each AI plays favourites.
Here's what each one rates.

Same seven trust signals — ranked in the order each platform actually weighs them. Notice they don't agree. That's why we cover all seven. Tap any factor to compare it across platforms.

Google
AI Overviews
The AI answer on top of Google Search
1Your Google reviews
2Google Business Profile
3Site code AI can read
4Pages that answer real questions
5A website Google trusts
6Recent jobs & photos
7Your name around the web
ChatGPT
ChatGPT
800M+ people asking it who to hire
1Pages that answer real questions
2Your name around the web
3Your Google reviews
4Site code AI can read
5Google Business Profile
6A website Google trusts
7Recent jobs & photos
Claude
Claude
The AI assistant used at work & home
1Pages that answer real questions
2Your Google reviews
3Your name around the web
4Site code AI can read
5A website Google trusts
6Google Business Profile
7Recent jobs & photos
✓

Rough weightings from current research — the platforms don't publish their rules. Bars show how heavily each platform weighs that signal.

How we get you named

1
AI visibility audit

We ask the AIs your customers' exact questions and show you who they name today — you or your competitor. Part of your free lead audit.

2
Fix the seven signals

Reviews, listing, site code, answer pages, citations, links, fresh proof — we build all seven into your site and profiles. No shortcuts, no tricks that get you dropped.

3
Show up in the answer

We re-test monthly and report where you're named — Google AI, ChatGPT and beyond. When AI recommends one tradie, it's you.

Find out who the AI names
in your suburb — free

Your free lead audit includes an AI visibility check: we ask the exact questions your customers ask, and show you who gets recommended. No jargon, no obligation.

Get My Free AI Audit →